In the past few days I have heard commercials for national companies where the announcer says something to the effect of, “Visit ‘whatever.com ‘backslash’ whatever.” I’m sorry but there is no use for a backslash “\” in a URL. These are big companies paying advertising agencies large amounts of money to make commercials for them and they are screwing it up by giving viewers invalid URLs to visit.

Maybe it’s just me, being the online marketing geek, but this drives me absolutely crazy. Get with it out there people. Step away from your old days of using DOS to navigate your computer and forget the term BACKSLASH!

The only thing worse is the Jared commercial where the announcer talks about “Jew-lery”. It is spelled…and pronounced JEWEL-RY. Look it up folks! If thievery is the act of being a thief, and trickery is the act of using a trick, is “Jew-lery” the act of being Jewish?

OK, I’m done. Have a nice day everybody.