There are many products that I have tried promoting via PPC over the years. Some work well while others provide margins that are negative or so close that they are unacceptable. Of course, I move on from those items as I am not here to spend money unless a good ROI is involved.

Before this holiday season started I looked back through my Adwords account to see what items I had promoted over the past year that did not pay. I made a list of these items and those that were close to making money or barely in the positive, I re-activated for the holidays.

Much to my surprise (well, not really because I expected this) I am now making money on some of these same campaigns that were not successful at other times of the year. The fact is, people are scouring the web right now looking for things to buy. Many shoppers are wide open for suggestion or are simply looking for some guidance in purchasing gifts. I am guiding them along with a few extra PPC efforts that are now profitable.

So look through those old campaigns. Get the ones that were close out, dust them off and fire them back up. You might be surprise at the results. Of course, monitor them closely, especially if it is an item that can sell out, and also keep an eye on them once the holiday surge is over. You might want to pack them back up and put them away until November 2008.

Happy Selling!