A week or two back, iFrogz sent out an email alerting affiliates that they no longer allow them to bid on their brand name in PPC search engines. They, as are so many other programs, were feeling the crunch from those poaching their trademark by paying commissions on sales that should not have been commissioned.

Earlier today they sent another email expressly disallowing affiliates to bid on “ifrogz coupons”, “ifrogz reviews” and other terms containing their name and long tail terms.

It always strikes me as funny when a merchant does this, because it does nothing to reduce affiliate commissions. All it does is hurt the PPC affiliate while those fortunate enough to be above the fold on these terms get all of the traffic. Amazingly enough, those sites are often not the best at representing the merchant and their brand in a professional light. I often see coupon sites in the top SERPS positions for a term with expired or invalid coupons.

Apparently, after some discussions, iFrogz saw the error of their ways and fixed this issue by lining out a specific set of terms regarding their trademark. They sent yet another email regarding the issue.

While I might consider three emails on the same topic in a week or two to be a bit much, KUDOS to iFrogz for fixing it and allowing their affiliates to grow with them and represent their fine company and their unique niche products.

If you have not tried the iFrogz program, give them a try. They convert well!