In the past several months my business has started to take a new direction. For a lack of another term, I call it Reality Marketing. I will explain.
Anyone who knows me knows that I have a passion for Bass Fishing. I moved to the area where I now live to be near Lake Fork, one of the best Bass fishing lakes in the US. I have started a blog site detailing my experiences and showing the fish I am catching, where I am catching them and what I am catching them on. I monetize this site in numerous ways.
- Product Recomendations - My site shows lures that I am catching fish on and I put links to these certain lures in the content of my site. These links perform rather well.
- Adsense - I have laced my site with Google Adsense ads. These are contextual ads that show relevant ads.
- Product Sales - I offer two products for sale on the site, the best selling being a detailed map of Lake Fork. At this time, the map and the Adsense ads are the main revenue producers.
As time goes by, I will have more of these Reality Marketing sites. They will include a blog for my two Standard Poodles that features dog and pet related items, advice, information and other useful content. I have many other projects similar to this planned.
What better way can there be to market an item or a related group of items than to share my own experiences and preferences using a site with content that comes straight from my life? I see a new model developing for me in Reality Marketing.