A pay-per-click (PPC) marketing campaign can get sales rolling literally within minutes in many cases. This is one of the fastest ways to generate sales while maintaining complete control of costs, therefore being able to monitor ROI in a near real-time environment. There is a delay of at least a few hours on most PPC portal reporting. That is the only reason that results are not seen completely in real-time.

I have been active in PPC advertising since 1999 and have witnessed the changes over the years in the area, which have been many. My PPC campaign experience has been gained from both the affiliate side and from the merchant side. Margins are different between these two so different advertising strategies can come in to play. A given merchant might be interested in using PPC to build a database of customers and not be so worried about a huge return initially. Customer acquisition campaigns are very effective when using PPC since you are able to make adjustments to the campaigns on the fly. Other clients may have an established brand and simply are interested in generating more sales from the PPC channel.

I have been active with Google Adwords, MSN Adcenter and Yahoo Search Marketing (formerly Overture.com) since the origins of them all. There are many variables in the search marketing arena that can drastically affect the results a given campaign will produce.

I use two different payment models in PPC consulting, a performance model and a straight hourly pay model. I have been known to use a hybrid of the two in special circumstances. Each individual situation is assessed independently. A proposal is submitted and all payment arrangements are agreed to before the work begins. I have a Google Management Account and can easily access your account from my end.

For more information, please contact me and I will be glad to speak with you and submit a proposal. I generally like to start with Google Adwords since Google has the most search volume of any search portal. If you have not done so, please

now.